marketing territorial et de ses retombées positives sur le territoire. Rôle des images promotionnelles et efficacité des stratégies de communication. Bienfaits potentiels d'une promotion intégrée, et recherche d'une coordination suffisante entre les deux
The marketing of the tourist site is an activity pursued by local authorities with a view to attracting producers from the outside who are interested in spending their money in the tourism sector. The investment in tourist facilities is often
. The paper shows how the use of methods in the marketing of a tourist site can allow authorities to plan to arouse producer' interest in being involved in the development of the tourism product of Płock. - (BJ)
Marketing terytorialny a kreowanie regionów : przykład czeski
Marketing territorial et la création de régions : un cas tchèque
The concept of territorial (city, town or regional) marketing is based on institutionalized support for interactive communication between the demand side (inhabitants and tourists) and the supply side (local authorities, public services
and entrepreneurs). The concept is a new management approach in the social and economic development of cities and regions, as focused on the needs of several focus groups. The present contribution deals with the application of city and regional marketing in general
, and in the Czech Republic in particular. A project concerning the fictional Kingdom of Wallachia situated in the folk region of eastern Moravia (close to the Czech-slovak border) is presented as a case study. Territorial marketing has strengthened regional identity
Athens farmers' market : evolving dynamics and hidden benefits to a Southeast Ohio rural community
Agricultural product ; Fruit ; Local economy ; Local market ; Marketing ; Ohio ; Rural community ; Social network ; United States of America ; Vegetables
Economic development ; Economic indicators ; Germany ; Housing ; Real estate market ; Ruhr
The regional estate market are robust indicators for the structural shift within the Metropole Ruhr. Growth in service sector industry as well as demographic changes are accompanied or sometimes enhanced by real estate developments and investments
. New stock either in the commercial or residential market reflects new demand - or the lack of ut - in a very precise way. Especially in the local office markets the cyclical change of rent-, price- and yield levels offers a tool to measure
the structural shift in detail. The warehouse and the residential markets however show much less significant patterns in comparison among the Ruhr cities as well as compared to other German cities. - (IfL)
Networks to Nerdistan : the role of labor market intermediaries in the entry-level IT labor market
Communication ; Connecticut ; Employment ; Labour market ; Network ; New Jersey ; New York State ; Professional training ; Sociological integration ; United States of America
Collective transport ; Deregulation ; Market ; Poland ; Transport ; Urban agglomeration
The paper presents changes on the motorized passenger transport market of selected Polish agglomerations in the years 1985, 1995 and 2005. It is legislative changes that have allowed for the deregulation of bus (coach) transport. The paper also
describes the operations of independent carriers and their participation on the market of motorized mass carriage of passengers in the selected agglomerations. - (BJ)