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  • By drawing on an ethnographic fieldwork at a shopping mall in central Buenos Aires, Argentina, this paper explores how retail affects are unevenly distributed across a diverse public, and how different bodies, in turn, affect the mall in particular
  • ways. Principally, it analyses embodiment as an affective experience that coheres around raced, classed, and gendered bodies at the mall. As such, this paper helps clarify how ethnographic research can benefit from nonrepresentational theory