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Geography of brands and branding

Geography of brands and branding
Focusing upon goods and services, the A. argues that the object of the brand and the process of branding are geographical because they are entangled in inescapable spatial associations. These spatial associations matter because

La brande montmorillonnaise et le dynamisme végétal de ses tourbières
Action anthropique ; Biogéographie ; Brande ; France ; Gphy ; Géographie de l'Europe ; Massif Central ; Phanérogame ; Phytogéographie ; Pédologie ; Sol hydromorphe ; Tourbière ; Végétation
La brande constitue une évolution régressive anthropique sur des sols dégradés. La plupart des plantes sont morphologiquement et physiologiquement adaptées à des substrats siliceux pauvres en éléments biogènes et dont les disponibilités en eau sont

Branding natural resources : science, violence and marketing in the making of teak
Brand ; Burma ; Esthetics ; Forest ; Marketing ; Natural resources ; Nineteenth Century ; Political geography ; Power ; Teak ; Twentieth Century ; Violence
This paper explores the branding of natural resources using a case study of teak. It builds a broader appreciation of this phenomenon using a Foucauldian framework that sees it as a form of government. It identifies three tools – science, violence
and marketing – that inform the genesis of brands, exploring their deployment in the making of teak with reference to selected historical and geographical entanglements of the British Empire and former colonies (notably Burma as prime country of origin).

What’s in a name? Place branding and toponymic commodification
This article examines place branding and toponymic commodification. First, it discusses issues of endogenous and exogenous contestation that surround it. It concludes by discussing how the commodifying effects of places as brand names
, with their associated brand values and imagery, can potentially suppress the alternative place perceptions of users, and in doing so stifle the natural potential for cocreation of the place ‘product’ and its related value.

Economic geographies of brands and branding

Economic geographies of brands and branding
Brand image ; Britishness ; Consumer goods ; Economic geography ; Fashion industry

Upgrading in the global clothing industry : Mavi jeans and the transformation of a turkish firm from full-package to brand-name manufacturing and retailing
Brand image ; Clothing industry ; Globalization ; Industry ; Retail trade ; Turkey

Brand image ; Education ; Geography ; Social representation ; Social sciences
and further development. In this article the AA. conceptualize the social relevance of geography, they also present possibilities concerning a complex policy for the relevance of geography by branding. - (EN)

Marques commerciales et branding. Principales orientations du branding. Bases théoriques. Marques globales et leur rôle dans le système économique mondial actuel. Standards de facto.

Stochastic panel-data models of urban shopping behaviour: 3. The interaction of store choice and brand choice

Brände im Westen der USA, Sommer 2000

This paper aims to elucidate the mechanisms of the location and transfer of the headquarters of an enterprise. Snow Brand Milk Products Co., Ltd., Japan's largest dairy products company, is selected as a case study.