The study examines the cultural encounter between ethnic tourists and Berbers in Morocco focusing on the analysis of the Berbers image as it is put across by the different actors involved in ethnic tourism. Therefore, the study queries how
the tourists' image of the Berbers develops and how it looks like, as well as the significance it has on the cultural contact which accompanies ethnic tourism in the Berbers' land. For that the author analysed the best-selling guide-books in German languages
and travel brochures of the biggest German companies for beach resort tourism, cultural or adventure tourism as well as he surveyed the tourist's view on the Berbers. Furthermore, he examined the souvenir trade between tourists and Berber souvenir vendors