Die regionale Herkunft von Lebensmitteln und ihre Bedeutung für die Einkaufsentscheidung der Verbraucher - auf der Basis von Verbraucherbefragungen in drei benachbarten Regionen Deutschlands

La provenance régionale des produits alimentaires et son importance sur la décision d'achat des consommateurs - à partir d'interviews de consommateurs dans trois régions voisines d'Allemagne

Auteurs :
WIRTHGEN, B.
KUHNERT, H.
ALTMANN, M.
OSTERLOH, J.
WIRTHGEN, A.

Description :
The objectives of this study was to find out, whether the regional origin of food products has an influence for consumers' decision. The research was undertaken in 1997 in three German regions by a direct consumer survey including attitude measuring. The data were analysed by means of a factor- and a cluster analysis. The main findings were : the regional product was bought out of preference by the majority of the sample. The intensity of purchase especially depends on the underlying attitude towards the region. These are of regionally varying attitude towards the region. These are of regionally varying marked degrees. For a successful marketing it seems to be sensible to reinforce the integration of regional-referring attitude dimensions. - (L'A.).


Type de document :
Article de périodique

Source :
Berichte über Landwirtschaft, issn : 0005-9080, 1999, vol. 77, n°. 2, p. 243-261, Collation : Illustration, Références bibliographiques : 6 ref.

Date :
1999

Editeur :
Pays édition : Allemagne, Hamburg, Parey