Regionenmarketing im Kontext regionaler Entwicklungskonzepte

Le marketing des régions et les concepts de développement régional

Auteur :
MIELKE, B.

Description :
In the face of increasing competition between regions, the mobilisation of regional potentials is gaining importance. The concept of the marketing of regions can complement other development initiatives at the regional level. For this to be achieved, the marketing initiatives have to find their specific role within the development process. They have both to delimit themselves from existing institutions and initiatives and to co-operate with these actors. In particular, co-operation between the spatial planning authorities and the marketing initiatives seems to be desirable. - (MT)


Type de document :
Article de périodique

Source :
Raumforschung und Raumordnung, issn : 0034-0111, 2000, vol. 58, n°. 4, p. 317-325, Collation : Illustration, Références bibliographiques : en notes

Date :
2000

Editeur :
Pays édition : Allemagne, Köln, Heymann