Competition between television companies for advertising revenue in the United Kingdom : the Independent Television regions prior to deregulation

Auteurs :
CLARKE, D. B.
BRADFORD, M. G.

Description :
The A. examine the ways in which commercial television companies try to attract advertising to their regions. There are regionally uneven allocations of advertising money, and hence an uneven regional pattern of TV company revenues. TV companies use other forms of competition : they promote their regions to advertisers and they provide various services and cost incentives.


Type de document :
Article de périodique

Source :
Environment and planning A, issn : 0308-518X, 1992, vol. 24, n°. 11, p. 1627-1644, Collation : Illustration, Références bibliographiques : 31 réf.

Date :
1992

Editeur :
Pays édition : Royaume-Uni, London, Pion