Chain image and store-choice modeling : the effects of income and race

Auteurs :
FOTHERINGHAM, A. S.
TREW, R.

Description :
The subject of the analysis is the choice of supermarkets for major grocery shopping. Evidence is presented through the use of descriptive statistics from a sample of consumers and through several store-choice model calibrations that chain image is an important determinant of store choice. The effects of people's income and race on their store selection are studied.


Type de document :
Article de périodique

Source :
Environment and planning A, issn : 0308-518X, 1993, vol. 25, n°. 2, p. 179-196, Collation : Illustration, Références bibliographiques : 30 réf.

Date :
1993

Editeur :
Pays édition : Royaume-Uni, London, Pion