inscription
PORTAIL D'INFORMATION GÉOGRAPHIQUE

Decoding the globe: globalism, advertising, and corporate practice

Auteur(s) et Affiliation(s)

MCHAFFIE, P.
Dept. of Geography, DePaul University, Chicago, Etats-Unis


Description :
The current graphical rhetoric of advertising includes everything from images of the globe borrowed from the US space program to pseudotribal renderings of a very different sort. The use of these images are part of the economy of commodity signs. The increased incorporation of global images in Western advertising presents an opportunity to analyze the ideological underpinning of the new global economy. A decoding of specific advertisements reveals ruptures, contradictions, and incoherence in advertising messages.


Type de document :
Article de périodique

Source :
Environment and planning. D. Society and space, issn : 0263-7758, 1997, vol. 15, n°. 1, p. 73-86, Collation : Illustration, Références bibliographiques : 2 p.

Date :
1997

Editeur :
Pays édition : Royaume-Uni, London, Pion

Langue :
Anglais
Droits :
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