Global scan: the globalization of advertising agencies, concepts, and campaigns

Auteur :
LESLIE, D.A.

Description :
The paper explores the role of the advertising industry in mediating geographic aspects of economic and cultural change. A transnationalization of the agencies has concentrated control and etended the spatial reach of the few large ones. Global agencies have realigned their internal operations to facilitate a global advertising approach and have promoted images of globalism congruent with their transnational expansion.


Type de document :
Article de périodique

Source :
Economic geography, issn : 0013-0095, 1995, vol. 71, n°. 4, p. 402-426, Collation : Illustration, Références bibliographiques : 72 ref.

Date :
1995

Editeur :
Pays édition : Etats-Unis, Worcester, MA, Clark University