Place marketing for local economic development in South Africa

Auteur :
ROGERSON, C.M.

Description :
Place marketing is one element of planning for local economic development. The question of place marketing in South Africa is examinated and recent experience is contextualized in an international perspective. Key themes include historical development of place marketing, and an analysis of the directions and content of contemporary place marketing. - (AJC)


Type de document :
Article de périodique

Source :
South African geographical journal, issn : 0373-6245, 1999, vol. 81, n°. 1, p. 32-43, Collation : Illustration, Références bibliographiques : 77 ref.

Date :
1999

Editeur :
Pays édition : Royaume-Uni, Abingdon, Routledge