Ecologies of creativity : the Village, the Group, and the heterarchic organisation of the British advertising industry

Auteur :
GRABHER, G.

Description :
The paper starts from the assumption that both the localised cluster of advertising agencies in the advertising village and the global communications group share basic principles of social organisation. The organisational logic of both the Village and the Group can be conceptualised in terms of a heterarchy. By drawing on case-study evidence from Soho and from the world leading communications business, the five basic features (diversity, rivalry, tags, projects and reflexivity) will provide the conceptual tools for the investigation into the social organisation of the Village and the Group.


Type de document :
Article de périodique

Source :
Environment and planning A, issn : 0308-518X, 2001, vol. 33, n°. 2, p. 351-374, Références bibliographiques : 2 p.

Date :
2001

Editeur :
Pays édition : Royaume-Uni, London, Pion