Modelling the effects of shopping centre size and store variety on consumer choice behaviour

Auteur(s) et Affiliation(s)

OPPEWAL, H.

Dep. of Urban Planning, Univ. of Technology, Eindhoven, Pays-Bas

Description :
The AA. seek to develop and illustrate empirically a way to define the selection of stores in shopping centres. Profiles of hypothetical shopping centres are developed that describe the total size of centres as well as the marketing mix positioning of the individual within these centres. The approach is implemented in choice experiments, one on food shopping and one on shopping for clothing and shoes.

Type de document :
Article de périodique

Source :
Environment and planning A, issn : 0308-518X, 1997, vol. 29, n°. 6, p. 1073-1090, Collation : Illustration, Références bibliographiques : 30 ref.

Date :
1997

Editeur :
Pays édition : Royaume-Uni, London, Pion

Langue :
Anglais