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Attractiveness of Poland as a tourist destination in the eyes of employees of travel agencies located in Prague

Auteur :
KUBÍN, E.M.

Description :
The article summarizes the results of a study conducted among travel agencies located in Prague. The study had two main goals : to identify the importance of the offer of trips to Poland as well as to prepare an analysis of perception of Poland as a tourist destination in the eyes of employees of travel agencies located in Prague. The study is a part of a larger work dealing about the attractiveness of Poland as a tourist destination for the people of the Czech Republic. The results show that despite an important part of agencies offering trips to Poland, their employees are not reality able to recommend this destination due to the lack of information and promotional materials. - (EN)


Type de document :
Article de périodique

Source :
Acta Universitatis Carolinae. Geographica, issn : 0300-5402, 2012, vol. 47, n°. 1, p. 41-49, nombre de pages : 9, Références bibliographiques : 15 ref.

Date :
2012

Editeur :
Pays édition : Tchecoslovaquie, Praha, Universita Karlova

Langue :
Anglais
Droits :
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