Affect, consumption, and identity at a Buenos Aires shopping mall

Auteur(s) et Affiliation(s)



Description :
By drawing on an ethnographic fieldwork at a shopping mall in central Buenos Aires, Argentina, this paper explores how retail affects are unevenly distributed across a diverse public, and how different bodies, in turn, affect the mall in particular ways. Principally, it analyses embodiment as an affective experience that coheres around raced, classed, and gendered bodies at the mall. As such, this paper helps clarify how ethnographic research can benefit from nonrepresentational theory and the ‘new materialism’ literature that challenges prevailing conceptual approaches to the politics of consumption.


Type de document :
Article de périodique

Source :
Environment and planning A, issn : 0308-518X, 2014, vol. 46, n°. 1, p. 46-61, nombre de pages : 16, Références bibliographiques : 3 p.

Date :
2014

Editeur :
Pays édition : Royaume-Uni, London, Pion