Chinese apparel value chains in Europe : low-end fast fashion, regionalization, and transnational entrepreneurship in Prato, Italy

Auteur(s) et Affiliation(s)



Description :
This article examines the Chinese apparel value chains in Europe and low-end fast fashion, regionalization, and transnational entrepreneurship in Prato, Italy. In particular, three lesser known dimensions of pronto moda are revealed. First, the internal power asymmetry within the Chinese production teams in Prato helps to stabilize the potentially fluid production teams but at the same time further contributes to persistent labor irregularities. Second, transnational Chinese entrepreneurship is affecting the low-end fast-fashion market in Europe especially in the horizontally integrated production networks supported by Chinese manufacturers and traders which have complex impacts on other ethnic entrepreneurs across Europe. Finally, the latest changes in pronto moda point to the potential risks the industry is facing and some of the longest established Chinese firms in Prato have left manufacturing and outsourced to China, signaling a major transformation in the model of pronto moda.


Type de document :
Article de périodique

Source :
Eurasian geography and economics, issn : 1538-7216, 2014, vol. 55, n°. 2, p. 156-174, nombre de pages : 19, Références bibliographiques : 3 p.

Date :
2014

Editeur :
Pays édition : Etats-Unis