Branding natural resources : science, violence and marketing in the making of teak

Auteur(s) et Affiliation(s)



Description :
This paper explores the branding of natural resources using a case study of teak. It builds a broader appreciation of this phenomenon using a Foucauldian framework that sees it as a form of government. It identifies three tools – science, violence and marketing – that inform the genesis of brands, exploring their deployment in the making of teak with reference to selected historical and geographical entanglements of the British Empire and former colonies (notably Burma as prime country of origin).


Type de document :
Article de périodique

Source :
Transactions - Institute of British Geographers (1965), issn : 0020-2754, 2013, vol. 38, n°. 4, p. 517-530, nombre de pages : 14, Références bibliographiques : 3 p.

Date :
2013

Editeur :
Pays édition : Royaume-Uni, London, Institute of British Geographers