Wal-Mart and the “Supermarket Revolution” in Mexico

Auteur :
BILES, J.J.

Description :
In little over a decade, Wal-Mart, the world´s largest retailer, has transformed the supermarket industry in Mexico. This “supermarket revolution” has had profound consequences for domestic firms, which have transformed their business practices in order to compete more successfully. In turn, millions of Mexican households have benefited from better service, greater variety, and more competitive prices. - (IfL)


Type de document :
Article de périodique

Source :
Geographische Rundschau. International edition, issn : 1860-7098, 2008, vol. 4, n°. 2, p. 44-49, nombre de pages : 6, Références bibliographiques : 16 ref.

Date :
2008

Editeur :
Pays édition : Allemagne