Geography of brands and branding

Auteur(s) et Affiliation(s)



Description :
Focusing upon goods and services, the A. argues that the object of the brand and the process of branding are geographical because they are entangled in inescapable spatial associations. These spatial associations matter because they are geographically differentiated and uneven. There is a relation to spatially uneven development through the articulation and reinforcement of economic and social inequalities and divisions of labour.


Type de document :
Article de périodique

Source :
Progress in human geography, issn : 0309-1325, 2009, vol. 33, n°. 5, p. 619-645, nombre de pages : 27, Références bibliographiques : 3 p.

Date :
2009

Editeur :
Pays édition : Royaume-Uni, London, Arnold