Retail competitiveness in a middle sized border town (Komárno, Slovakia)

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Description :
The study deals with the rapid transformation of the Slovak retail network as well as it analyzes the changes in shopping habits in Komárno, a medium sized border town in Slovakia. The first part of the paper, which is based on a desk research, analyzes the transformation of Slovak retail trade in the past few years. After providing an overlook of the national trends, the characteristic features of retail trade in Komárno are introduced. Those economic processes which are pointed out have initiated fundamental changes in the retail trade of this gateway town in southern Slovakia. In the second part of the paper, the authors introduce the results of the field research carried out on two sets of samples with 300 respondents each. The investigation was aimed at finding out the peculiarities arising from the economic recession and from the fact that Komárno lies on the border. - (AM)

Type de document :
Article de périodique

Source :
Hungarian Geographical Bulletin, 2011, vol. 60, n°. 3, p. 285-306, nombre de pages : 22, Références bibliographiques : 9 ref.

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Editeur :
Pays édition : Hongrie, Budapest, Akadémiai Kiadó

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