A multidimensional analysis of content preferences for leisure-time media

Auteur :
HIRSCHMAN, E. C.

Description :
This research examines the general structure underlying preferences for various types of content in three leisure-time media: books, motion pictures and television programs. The technique of multidimensionally scaled correlations revealed two primary dimensions underlying content preferences: entertainment-diversion versus aesthetic-intellectual and instrumental versus expressive. (Ed.).


Type de document :
Article de périodique

Source :
Journal of leisure research Alexandria, Va., 1985, vol. 17, n°. 1, p. 14-28, Références bibliographiques : 52 réf.

Date :
1985