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The definition of shopper types as an aid in the analysis of spatial consumer behaviour

Auteur :
WILLIAMS, N. J.

Description :
A holistic approach to the analysis of consumer behaviour is suggested in which shopping behaviour patterns are studied as unified wholes rather than being subdivided into isolated behavioural traits. The relationships between various aspects of grocery shopping behaviour of a sample of consumers in south-west Birmingham, England, are used to classify that behaviour into shopper types. This holistic approach is then integrated with a cognitive behavioural approach. (AGD).


Type de document :
Article de périodique

Source :
Tijdschrift voor economische en sociale geografie Rotterdam, 1979, vol. 70, n°. 3, p. 157-163, Références bibliographiques : 16 réf.

Date :
1979

Langue :
Anglais
Droits :
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