Distance perception of consumers in shopping streets

Auteur :
MEYER G.,

Description :
The empirical study analyses the different variables which might influence the consumer's perception of the length of shopping streets. It can be shown that the accuracy of distance estimations in the CBD does not depend on the individual's level of education, his age and his social class. Instead the perception of distances varies by degree of the consumer's preference for the specific shopping street: distances of preferred ways tend to be underestimated relative to distances of disliked ways. It is the frequency of visits, however, which has the most significant influence on distance perception.


Type de document :
Article de périodique

Source :
Tijdschrift voor economische en sociale geografie, 1977, vol. 68, n°. 6, p. 355-361

Date :
1977