Marketing tourism places.

Auteurs :
ASHWORTH, G.
GOODALL, B.

Description :
This book explores how destinations invest increasing amounts of time and money into developing and promoting their products . Using both theoretical and empirical approaches, the contributors give exemples from different areas of industry and evaluate the different strategies a destination can adopt for maintaining or increasing its market share. - (AGD)


Type de document :
Monographie

Source :
nombre de pages : 284

Date :
1990

Identifiants :
isbn : 0-415-03810-3

Editeur :
Pays édition : Royaume-Uni, London, Routledge